Thursday, May 20, 2010

Sonigo - int' moving company

The Sonigo family opened their company in 1986. As recent immigrants from France, their early efforts concentrated on the French market. An important contract with the Jewish Agency to deliver house hold goods for French immigrants, kick started the business.

Until the mid ‘90s, Mordechai Sonigo provided local moving services in Israel alongside the Jewish Agency contract. In 1996, Mordechai’s son, David, joined the business and began providing international packing, shipping and forwarding services.

David also parlayed his love for rock and roll concerts into an integral part of the Sonigo business mix. Sonigo now provides most of the logistic, moving and packing services for almost every concert in Israel. Just this past summer, David supervised logistics for the Madonna concert which involved 60 containers, 3 chartered jumbo jets, a chartered vessel with 16 trailers and some 300 employees to unload, build stages and then reload for export.

But I jump ahead…with David’s joining the family business, he brought modern tools and techniques into the daily operation. From simple things like an sophisticated web site to bar code readers that register every box packed in a client’s home. He studied packing materials and today Sonigo offers some of the highest quality packing material on the market.

From a small family operation, Sonigo now employs some 60 team members. Sonigo joined the moving industry’s more important organizations including:
• FIDI (a very exclusive organization requiring an intensive audit by Ernst and Young)
• International Association of Movers (formerly House Hold Goods and Freight Forwarders Association),
• American Storage and Moving Association
• Demeco in France
• Le Demangement Specialise

David Sonigo understood the importance of internationally recognized quality measurements. Sonigo is proud to hold ISO 9002 certification from both Israel and Europe.

In 2004, after two long years of hard work, Sonigo was admitted to Unigroup UTS as a full partner and Intercontinental Shareholder. Unigroup UTS, parent company of United and Mayflower Van Lines is the largest moving company in the US with some 43% of the moving market.

Admission to FIDI in 2007, a very strenuous effort, moved Sonigo to an entirely different playing field. Prior to admission, FIDI requires prospective members improve and systemize their record keeping and file documentation to the highest industry standards. Financial integrity, stability and strength are of utmost importance and a significant portion of Ernst and Young’s audit, prior to approving a moving company’s eligibility. We are particularly proud of receiving a mark of 96% exempting us from a biannual visit by Ernst and Young.

Sonigo continues to invest in training its staff. This past December and January the entire staff attended the annual training seminar in “Service Excellence.” One of Israel’s leading experts, Alon Green, presented two parallel - four session seminars. His advice, direction and training are helping Sonigo continue to offer not just good service or even great service, but rather truly outstanding service.

Green discussed how every company offers good service or they are out of business. Great service is when a company fulfills client’s needs and desires, even if not voiced. Sonigo’s goal is to provide truly outstanding service by fulfilling needs and desires the client does not even know he or she will enjoy.

Our objective is to provide that “Wow” in your move.

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